Chris Lucas' Curriculum Vitae

Chris is a highly effective & inspirational communicator with 20 years experience within the media, marketing & advertising industry, with extensive experience of leading teams, often in high pressure and time critical environments. Combining energy, excellence & enthusiasm with first class communication skills, competence & credibility, Chris maintains a fun, flexible and inclusive leadership style that resonates well with clients, colleagues and contemporaries alike.




8 GCE (‘O’ Levels)

 - Chair of Pupil’s Council


3 A Levels (Psychology, Sociology & Communications Studies)

 - President of Student’s Union (1988-1989)


BA (Hons) Law, Middlesex University, London

 - President of Student’s Union (2 sabbatical terms, 1992 – 1994)


Professional Experience


May 2010 – Present Day, Frank Hampshire Media & Consultancy (FHMC) Founder/Managing Director

- Providing businesses with advice, training & technical support in the use of digital and interactive media

- Expertise includes: social media marketing, search engine marketing, web design

Authored and published chart topping book in August 2012 - ‘Social Politics: Political Campaigning in a Social Media Era’ (


May 2010 – Present Day, The Frank Hampshire Foundation, Chairman

- Non-profit organisation established to inspire, motivate & promote equality of opportunity and social mobility to disengaged youth


May 2009 – May 2010, Lifeguard Media, Co-founder/Director

- Services included: short term recruitment, HR support & team building


August 2007 – May 2009, Incisive Media, Head of Sales (EMEA)

- Leading an international sales team with reps in 8 different countries


August 2006 – June 2007, Mirror Group Digital, Sales Manager

- Board level reporting of sales performance & forecasting


July 2004 – January 2006, Emap Media, Commercial Director of Youth/Business Development Director

- Devised & implemented Youth portfolio business plan


July 2000 – June 2006, VNU Business Publications, Sales Manager (Agencies), Corporate Sales

- Responsible for Corporate Sales commercial strategy


Political Experience


January 2010 – May 2010, Liberal Democrat Prospective Parliamentary Candidate, Ealing North Constituency

- Full time campaigner

- Lead canvasser/deliverer

- Chaired the election campaign team



- Media activities – email, social media, press, radio & television

- Fundraising activities

- Volunteer recruitment – personally recruited 15 additional volunteers to join the campaign



- Second most successful Liberal Democrat result in Ealing North Constituency

- 800% increase in canvass data

- Most funds raised in a general election campaign in the Ealing North Constituency


May 2010 – May 2014, Liberal Democrat Councillor, Maple Cross & Mill End Ward, Three Rivers District Council

- Doubled the vote from 2006 election



- Leisure and Community Safety Policy & Scrutiny Committee (May 2010 – May 2014)

- Licensing Committee (May 2010 – January 2014)

- Regulatory Committee (May 2010 – January 2014)


Motions written/proposed:

- Car Parking Charges at Watford General Hospital (carried unanimously)

- Met Line Service Change (carried unanimously)


January 2011 – May 2011, Organiser, Fairer Votes Referendum Campaign

- Responsible for organising and coordinating all “Yes to AV” activities in Rickmansworth area


May 2010 – March 2013, General Executive Member, South West Herts Liberal Democrats


September 2011 – Present, Volunteer, Don Foster MP

- Providing Don with casework, constituency outreach, media, communications & parliamentary research & support


January 2010 – March 2013, Data Officer, Rickmansworth Branch

January 2010 – March 2013, East of England Regional Conference Rep

May 2010 - January 2013, Executive Member, HC3 (Herts Lib Dems Coordinating Committee)

September 2006 – March 2013, S W Herts Federal Conference Rep


March 2013 – Present, Bath & North East Somerset Liberal Democrats, organiser/activist, Weston Ward

- Focus newsletter writer, editor, distribution organiser, members’ communications for Weston Ward


3 May, 2013 – Organised & chaired Weston Liberal Democrats Core Strategy/Housing public meeting

- Attended by 120+ local residents, Don Foster MP, Liberal Democrat Cabinet Members & non Lib Dem local councillors

- First public meeting held in Weston All Saints Primary School

- 60+ email addresses captured


30 November, 2013 – Created & organised Bath & North East Somerset Liberal Democrats ‘Achievements Day’ action day

- Largest ever Liberal Democrat action day ever run in Bath

- 70+ volunteers from across the country

- Active across the constituency

- Delivery, leaflet, canvass & survey teams

- 3000 individual items of literature distributed

- 2000 doors knocked

- 40 new email addresses

- Hundreds of pounds raised in raffle/auction


1 January, 2014 – Present, General Executive Member, Bath & North East Somerset Liberal Democrats


1 January, 2014 – Present, Chairman, Membership Development Team, Bath & North East Somerset Liberal Democrats


- Current membership activities

- Membership recruitment

- Lapsed members/renewals


1 January, 2014 – Present, Bath & North East Somerset Federal Conference Rep


Speeches to Federal Conference


Conference Rally Speech, Autumn Conference, Birmingham, 2011

- Gave the showpiece rally speech introducing the newly formed Candidate Leadership Programme for talented people from underrepresented groups


‘Diversity’ motion, Autumn Conference, Liverpool, 2010 (spoke for amendment, motion carried amended)


‘Improving the Diversity of Our MPs’ motion, Spring Conference, Sheffield, 2011 (spoke for, motion carried)


‘Protecting The NHS’ motion, Spring Conference, Newcastle, 2012 (spoke for, motion carried)


‘Early Years’ motion, Autumn Conference, Brighton 2012 (spoke for, motion carried)


‘Continuing Our Opposition to Secret Courts’ motion, Spring Conference, Brighton 2013 (spoke for, motion carried)


‘A Balanced Working Life (Low & Middle Income Households)’ motion, Autumn Conference, Glasgow, 2013 (spoke for, motion carried)


'A Digital Bill of Rights' motion, Spring Conference, York , 2014 (spoke for, motion carried)


Other Political Campaigning Experience


General Election 2010 campaign team volunteer

Brent Central (Sarah Teather)

St. Albans (Sandy Walkington)

Watford (Sal Brinton)


By-election campaign volunteer

Oldham & Saddleworth by-election campaign team (January 2011)

Bradford West by-election campaign team (March 2012)

Eastleigh by-election campaign team (Mike Thornton) (February 2013)


Other Liberal Democrat Experience


Candidate Leadership Programme (CLP)

- First member of the programme


Accredited party trainer (delivered training at national conference)

Member of Campaign for Gender Balance/Liberal Democrats Women